CHEF DE PRODUIT - PERSONAL CARE
Publié : 05-08-2020 Postuler avant : 05-10-2020
Application : 4 Vue(s) : 166
Create, execute & evaluate the insight led brand marketing plan which delivers market shares & financial goals.
1- Build local understanding
Regular use of research findings, market data, consumer, customer and shopper opportunities
Champion on a continuous basis consumer understanding to secure a truly consumer-led vision and strategy.
Understand broad consumer trends and also specific consumer issues with the brand.
Assimilate and interpret the Brand Health Check and other Quantitative data.
Understand and use appropriately a broad range of ad hoc research tools.
Identify opportunities for local business to drive growth
Adjust brand plans in the light of new category understanding, competitor activity or market changes
2- Annual brand plan: annual structure review of core data business performance, brand health and competitive context
Define must-win battles/measurable objectives
Define Activity plans/Schedule
3- Establishes channel priorities and opportunities to bring the brand to life at the point of purchase
Interface with trade marketing
4- Managing launch/re-launch plans
Execute launch plans using funds efficiently to achieve measurable objectives and grow the business
Ensure excellent execution of launch plan to drive distribution, trial, loyalty and awareness
Perfect execution of launch/re-launch
5- Communication and activations deployment
Manage communication plan (ATL, BTL, PR, 360° activation program, etc.)
Implement integrated above and below the line brand plans
Establish productive working relationships with local support agencies
6-Leads multifunctional teams to execute the national brand plan in key channels and achieve the brand objectives
S&OP weekly meetings to review and follow marketing and trade activities, define the demand
Ensure alignment across portfolio activity
Ensure marketing plans are implemented down to individual channel level
Ensure maximum synergy is achieved between customer and brand objectives.
S&OP: inputs for innovation and demand assessment.
7-Constantly evaluates performance of national support activities and in-store implementation against measurable objectives
Track market trends and competitors activities
Post evaluate Launches and promotions
Monitors market shares, distribution and brand health attributes
Use learning to identify solutions for future activities
Analyze competition activities to better counter them
8- Managing resources and making adjustments to deliver Annual plans and Profit targets
Delivers against annual TO & profit targets
Monitors and protect brand profit margins
Controls brand expenditure vs. budget
Makes budget adjustments in response to market events and competitor movements
Bachelor or Master Degree
3-5 Year Experience Minimum Preferably In An FMCG Company
Fluent French & English (written & spoken)
Project Management Skills
Attention to details