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Offre details

CHEF DE PRODUIT - PERSONAL CARE

   Algérie, Alger,

  Publié : 05-08-2020      Postuler avant : 05-10-2020

  Application :   4       Vue(s) : 166


Description:

Job Purpose

Create, execute & evaluate the insight led brand marketing plan which delivers market shares & financial goals.

Principal Accountabilities

1- Build local understanding

Regular use of research findings, market data, consumer, customer and shopper opportunities

Champion on a continuous basis consumer understanding to secure a truly consumer-led vision and strategy.

Understand broad consumer trends and also specific consumer issues with the brand.

Assimilate and interpret the Brand Health Check and other Quantitative data.

Understand and use appropriately a broad range of ad hoc research tools.

Identify opportunities for local business to drive growth

Adjust brand plans in the light of new category understanding, competitor activity or market changes

EXPECTED END-RESULTS

2- Annual brand plan: annual structure review of core data business performance, brand health and competitive context

EXPECTED END-RESULTS

Define must-win battles/measurable objectives

Define Activity plans/Schedule

3- Establishes channel priorities and opportunities to bring the brand to life at the point of purchase

EXPECTED END-RESULTS

Promotions planning

Budget setting

Interface with trade marketing

4- Managing launch/re-launch plans

Execute launch plans using funds efficiently to achieve measurable objectives and grow the business

EXPECTED END-RESULTS

Ensure excellent execution of launch plan to drive distribution, trial, loyalty and awareness

Perfect execution of launch/re-launch

5- Communication and activations deployment

Manage communication plan (ATL, BTL, PR, 360° activation program, etc.)

EXPECTED END-RESULTS

Implement integrated above and below the line brand plans

Manage budget

Establish productive working relationships with local support agencies

6-Leads multifunctional teams to execute the national brand plan in key channels and achieve the brand objectives

S&OP weekly meetings to review and follow marketing and trade activities, define the demand

EXPECTED END-RESULTS

Ensure alignment across portfolio activity

Ensure marketing plans are implemented down to individual channel level

Ensure maximum synergy is achieved between customer and brand objectives.

S&OP: inputs for innovation and demand assessment.

7-Constantly evaluates performance of national support activities and in-store implementation against measurable objectives

Track market trends and competitors activities

EXPECTED END-RESULTS

Post evaluate Launches and promotions

Monitors market shares, distribution and brand health attributes

Use learning to identify solutions for future activities

Analyze competition activities to better counter them

8- Managing resources and making adjustments to deliver Annual plans and Profit targets

EXPECTED END-RESULTS

Delivers against annual TO & profit targets

Monitors and protect brand profit margins

Controls brand expenditure vs. budget

Makes budget adjustments in response to market events and competitor movements

Job Requirements

Bachelor or Master Degree

3-5 Year Experience Minimum Preferably In An FMCG Company

Fluent French & English (written & spoken)

Analytical skills

Project Management Skills

Attention to details

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